Customer acquisition cost
What one customer costs to win, counting everything and not only the ads
Churn rate
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All tools › Customers and campaigns
How fast customers leave, over which base, and what it is a year
It runs entirely in this browser tab: what you type is never uploaded, and the tool makes no network request while it works. Open your browser's network panel and try it — nothing leaves the page. There is no sign-up and no account.
Customer acquisition cost
What one customer costs to win, counting everything and not only the ads
Customer lifetime value
What a customer is worth, and how much the answer moves with the churn
Conversion rate
A funnel step by step, where the largest fall is, and what fixing it is worth
CPM, CPC and CTR
Budget, impressions, clicks and the three rates, from any two of them
Return on ad spend
Whether a campaign made money, which is not what its return says
Subscription metrics
Recurring revenue and its five movements, with every definition beside it