Break-even point
How much has to be sold before the fixed costs are covered
Business Tools
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What has to be sold before the fixed costs are covered, what is left at each of the three levels of margin, what a job should be quoted at and what a commission ladder actually pays. Then the customers: what one costs to win counting everything and not only the advertising, what one is worth against that, how fast they leave and where a funnel loses them.
Whether a purchase pays for itself and when, what a stream of cash flows is worth today and at what rate it is worth nothing, how an asset is written down three ways. How long the cash lasts, when an invoice is due and what late costs, what a gateway takes and what to charge so that it does not. What the stock ties up, how much to order at a time, what a parcel is really charged on, and what an hour of somebody's time costs once the days away are taken out.
Every one of these ratios is defined two or three ways in ordinary use, so each tool says on its own result which definition it used — and where the choice changes the answer it is a setting rather than an assumption. There is no table of industry benchmarks here and no currency is named anywhere, because both would be inventing an authority the arithmetic does not have.
Break-even point
How much has to be sold before the fixed costs are covered
Profit margin
Gross, operating and net margin, and what a target one needs
Job quote price
A quote built from materials, labour, overhead and the margin
Pricing tiers
What a price list earns once the mix of customers is counted
Sales commission
Commission band by band, and the two readings of the same ladder
Customer acquisition cost
What one customer costs to win, counting everything and not only the ads
Customer lifetime value
What a customer is worth, and how much the answer moves with the churn
Churn rate
How fast customers leave, over which base, and what it is a year
Conversion rate
A funnel step by step, where the largest fall is, and what fixing it is worth
CPM, CPC and CTR
Budget, impressions, clicks and the three rates, from any two of them
Return on ad spend
Whether a campaign made money, which is not what its return says
Subscription metrics
Recurring revenue and its five movements, with every definition beside it
Return on investment
What came back against what went in, per year rather than in total
Payback period
When the money that went out has come back, plainly and discounted
Net present value
What a stream of cash flows is worth today, and at what rate it is worth nothing
Depreciation
An asset written down year by year, three ways
Burn rate and runway
How long the cash lasts, gross and net, and when to start raising
Invoice due date
When it is due, how late it was, and the interest on the days
Early payment discount
What `2/10 net 30` costs as a rate a year, which nobody expects
Payment processing fee
What a gateway takes, and what to charge so that it does not
Crowdfunding goal
What to raise so that the amount you need is what is left
Inventory turnover
How many times the stock turns, and what a week less would release
Economic order quantity
How much to order at a time, when to order it, and how flat the answer is
Shipping cost
Volumetric weight, chargeable weight, and why a box of pillows costs so much
Productivity
Output an hour and output a person, which are different questions
Employee hourly cost
What an hour of somebody's time costs, which is about twice the naive figure
Project labour cost
Roles, rates and hours added up, with overhead and contingency on top
Cost per hire
What filling a vacancy costs, including the months a new person takes
Absence and turnover
Days lost, people lost, and the factor that reads short absences differently
Full-time equivalent
Part-time contracts turned into whole ones, by department
SWIFT and BIC code
The format, the four parts, and the fact that there is no check digit
Crypto address
Whether the address agrees with its own checksum, and nothing more