All tools › Customers and campaigns
Customer lifetime value
What a customer is worth, and how much the answer moves with the churn
It runs entirely in this browser tab: what you type is never uploaded, and the tool makes no network request while it works. Open your browser's network panel and try it — nothing leaves the page. There is no sign-up and no account.
Settings
- Show the churn curve
- The value at half, three quarters, one and a half and twice the churn. Halving it doubles the value.
How to use it
- Paste your text into the box above, or open a file.
- Adjust the settings beside it until the result is what you wanted.
- Copy the result, or save it as a file. The result updates as you type.
Questions
- Which currency are the answers in?
- Whichever one your numbers were in. No tool here names a currency anywhere, because it cannot know which one you meant and a wrong symbol beside a right number is worse than no symbol at all.
- Is there a benchmark to compare this with?
- Only the one you give. There is no table of industry figures here, because such a table is a different number in every source and quoting one would be inventing an authority. Where a tool takes a target, it is yours.
- Is tax taken into account?
- No. Rates, thresholds and what is deductible differ by country, by year and by transaction, and a calculator that guessed would be wrong for almost everybody while looking authoritative. Where a figure is affected by tax, the tool says so and takes the rate from you.
- Is what I type uploaded anywhere?
- No. This page carries the whole tool as WebAssembly and runs it on your own device. Nothing you type is sent anywhere, and there is no network request to make while it works.
Other tools for customers and campaigns
Customer acquisition cost
What one customer costs to win, counting everything and not only the ads
Churn rate
How fast customers leave, over which base, and what it is a year
Conversion rate
A funnel step by step, where the largest fall is, and what fixing it is worth
CPM, CPC and CTR
Budget, impressions, clicks and the three rates, from any two of them
Return on ad spend
Whether a campaign made money, which is not what its return says
Subscription metrics
Recurring revenue and its five movements, with every definition beside it
All thirty-two tools